Beating Low Cost Competition : How Premium Brands can respond to Cut-Price Rivals
| Main Author: | |
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| Format: | Book |
| Published: |
Southern Gate,Chichester:
John Wiley&Sons,
2008.
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| Subjects: |
Resource Center
| Call Number: |
HF 5415 15 R93 2008 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 0000000599 | Open Shelf | Book | AVAILABLE |