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Beating Low Cost Competition :
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Beating Low Cost Competition : How Premium Brands can respond to Cut-Price Rivals
Bibliographic Details
Main Author:
Ryans,Adrian
Format:
Book
Published:
Southern Gate,Chichester:
John Wiley&Sons,
2008.
Subjects:
Product Management
Price cutting
Holdings
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Physical Description:
xiv,256p.; 25cm.
ISBN:
9780470742976
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