Eating the big fish : how challenger brands can compete against brand leaders
| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey,USA:
JohnWiley&sons,inc,
2009.
|
| Edition: | 2nd.ed. |
| Subjects: |
Resource Center
| Call Number: |
HF5415 15 AD198 2009 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 0000001222 | Open Shelf | Book | AVAILABLE |